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Abstract:eToro sponsors women's football teams, including Arsenal, West Ham, Crystal Palace, and Everton, for the upcoming season. This partnership aims to engage with the growing population of female retail investors in the UK. With eToro's branding prominently displayed during games and collaborative initiatives throughout the season, the sponsorship provides an opportunity for the clubs to connect with the retail investor community.
eToro, the prominent trading and investing platform, has announced its sponsorship of women's football teams, including Arsenal, West Ham, Crystal Palace, and Everton, for the upcoming season. These partnership agreements mark a significant milestone for eToro as it seeks to strengthen its presence in women's sports, particularly in the Women's Super League (WSL).
By expanding into the women's game, eToro aims to further engage with the growing population of female retail investors in the UK. Since the onset of the Covid pandemic, the proportion of female eToro clients has surged by 33%. Stephanie Wilks-Wiffen, Director of Marketing at eToro, expressed her enthusiasm for the collaboration, stating that the company's presence at women's games can support the continued growth of this sporting community. She further emphasized that eToro's involvement in women's football can inspire more women to consider investing as a means of improving their financial future.
As part of the partnership, eToro branding will be prominently displayed on perimeter advertising systems during games at the respective stadiums. Additionally, eToro will collaborate with the clubs on various activations throughout the season. For the partner clubs, this sponsorship opportunity enables them to connect with the rapidly expanding retail investor community in the UK.
The agreements with these women's football teams highlight eToro's increasing investment in British sport, following its recent partnership with Premiership Rugby.
Arsenal's Chief Commercial Officer, Juliet Slot, hailed the extended partnership with eToro as evidence of the growth in women's football and the club's commitment to making the game appealing to partners. She emphasized the excitement surrounding the development of the sport, with larger crowds attending matches and commercial partners supporting its expansion. Slot added that sustainable growth is only achievable through collaboration and expressed delight at having like-minded partners, such as eToro, on board.
Richard Kenyon, Everton's Chief Commercial and Communications Officer, expressed pleasure in welcoming eToro back as an Official Partner and highlighted the significance of the partnership expanding to include Everton Women for the first time. Kenyon affirmed the club's dedication to helping eToro achieve its commercial objectives.
Nathan Thompson, West Ham United's Chief Commercial Officer, conveyed his thrill at the partnership with eToro, which extends support to both the men's and women's teams. He described the collaboration as a momentous step forward in their commitment to the growth of women's football, empowering players and providing them with the necessary resources to excel. Thompson emphasized the shared goal of promoting equality, diversity, and inclusivity in the sport and expressed enthusiasm for the positive strides they would take together to shape a brighter future for women's football.
Barry Webber, Chief Commercial Officer at Crystal Palace FC, expressed delight in extending the partnership with eToro, which initially commenced in 2018. Webber recognized eToro as an innovative and globally recognized brand, emphasizing the significance of the partnership for the growth strategy of the Palace Women's team.
With eToro's sponsorship, women's football in the UK receives a substantial boost, creating opportunities for growth, increased visibility, and enhanced support. The involvement of eToro, a well-known trading and investing platform, demonstrates the growing recognition and investment in women's sports. As the upcoming season approaches and the excitement builds, the collaboration between eToro and these prominent football clubs is set to inspire both athletes and investors alike.
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