easyMarkets | Trading like Champion - 2023 Demo Trading Contest Interview Series

Since the start of season 2020, easyMarkets has officially partnered with La Liga Champion Real Madrid C.F. for three years in a row. As the leaders in their respective fields, easyMarkets and Real Madrid C.F. share the same values – trading like Champion. In 2023, easyMarkets becomes the standard sponsor of WikiTrade Demo Trading Contest, witnessing the Champion in global trading market together with WikiFX.

easyMarkets tips: Since its inception 15-20 years ago, the company has got MM licenses from ASIC and CySEC, boasting a WikiFX rating of 8.54 scores and class A trading environment.

About contest

Thank you very much for your recognition of the Demo Trading World Cup and sincerely welcome you to the world of WikiTrade. So can you tell us what make you participate in the demo trading contest？

At easyMarkets, we are proud of our role in the trading community and helping identify the industrys new champions. Just as we have partnered with Real Madrid, football champions, we strive to live by our motto, “Trade Like a Champion”. We are honored to be part of the competition and look forward to seeing who the new champions are.

What opportunities has the contest brought to your companys business？

The competition has allowed our brand to reach its traders. Traders need to know that easyMarkets is a place for Champions. We are an experienced brand with over 20 years of history that provides clients with unmatched services and low fixed spreads.

The demo trading contest is under way. So, what do you think of the trading performance of players.

It has been amazing to see so far. We are impressed with what we have seen! We look forward to witnessing their future accomplishments as well.

Cooperation with WikiFX

What are your expectations for WikiFX？

We are excited to partner with WikiFX and look forward to a successful, fruitful relationship that will continue to grow over many years. We anticipate that WikiFX will continue providing clients with the best possible service.

Investment advice

In 2023, what opportunities will investors have when trading and investing in forex market？

We expect plenty of great opportunities for traders in 2023. As any trader knows, the most exciting time to trade is when markets are volatile. We expect a great deal of market volatility this year.

The most important developments for traders to watch this year are the actions taken by central banks. Will their aggressive rate hikes curb demand and rein in inflation？ If central banks struggle to tame inflation this year, they're unlikely to pivot, and we can expect currencies, particularly the US dollar, to appreciate. If major central banks successfully rein inflation, we can expect them to pivot and signal cutting interest rates, which will present a downside risk for currencies. Whichever outcome materializes, traders can benefit from both upward and downward price movements when trading forex with a CFD (Contract for Difference) broker like easyMarkets.

Of course, you also have recession worries, the conflict in Ukraine and tensions between China and the West, all of which are likely to impact the markets significantly going forward. These factors will certainly test traders' patience and strategy, but they will also create plenty of potential trading opportunities. So, overall, it's shaping up to be an interesting year for traders.

About broker

As a broker, what are the differences between you and your rivals？ What are the strengths of your company？

As our industry is very competitive, we are up against many other brokers. However, we see this as a positive, as competition ensures we continue providing our traders with the best possible experience to stay ahead of our rivals.

Our focus on offering excellent learning resources, the best trading platforms, and top trading conditions and tools have been vital in building our loyal client base and helping us stand out from other brokers.

Over the years, we have proudly launched a range of unrivalled, innovative tools and products like dealCancellation, freeze rate, and our Bitcoin Base Currency Account, which allows Bitcoin traders to deposit, trade, and withdraw in Bitcoin (without having to transfer Bitcoin to FIAT currencies). More recently, we have provided our clients with the opportunity to trade Cash Indices, allowing for trade with tighter spreads and no expiry dates.

What measures has your company taken to protect users funds？

Beyond the safety of regulatory oversight, we offer our traders a range of risk management tools that help protect their account and mitigate potential losses. Some of these include:

• Top Tier Banks

To ensure their protection, we keep our traders' funds are segregated in top-tier global banking institutions with low credit risk.

• Negative Balance Protection

This tool ensures that a traders account will never go below zero, a protection easyMarkets has offered since our inception in 2001.

• Fixed Spreads

Our clients can trade with fixed spreads, which is excellent for those who want to know their costs in any market condition.

• Free Guaranteed Stop Loss

This tool ensures each trader's stop loss will be executed at exactly the rate they set – giving our clients peace of mind when trading.

How does your company develop the relationship with local media in advertising？

When approaching a particular country‘s media, we like to enlist the help of PR agencies. Their strong relationships and connections to the local media are key to promoting our business and effectively communicating our brand’s message.

Have you considered how to promote your business outside the forex sector to develop the local market？ Do you have some successful approaches？

We use various methods to promote our brand when targeting new locations. Our preferred promotion method is through IBs/affiliates. Their local market knowledge and strong connections really help us get preserve easyMarkets values and vision.

We also use certain online and offline marketing methods, including PPC (Pay Per Click), social media ads, events and expos, trading competitions, press releases etc. These methods are great for boosting brand awareness, increasing website traffic, and promoting all instruments and products we offer.

About easyMarkets

easyMarkets was founded by three institutional traders in 2001. Initially named Easy Forex, it was one of the first brokers to offer credit card funding and convenient online trading. This launched a new era of trading, making global FX markets accessible to everyone. To meet demand, Easy Forex began offering CFD products beyond Forex, including indices, metals, commodities and oil. Rebranded as easyMarkets in 2016, the company released a new website and platform.